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Privacy Policy

Thank you for visiting berkeleyplayhouse.org.  The Berkeley Playhouse values its relationship with guests, members and clients, and is committed to responsible information handling practices. This privacy policy only applies to information collected from you by The Berkeley Playhouse (hereinto referred to as “Playhouse”) when you visit websites where this privacy policy is posted, register for information or content Playhouse makes available (“Data”) at our website, through your download and use of any mobile application, widget, shortcut or user interface (collectively, “Applications”) that Playhouse may make publicly available, and through your electronic communications with Playhouse. This privacy policy does not apply to any information collected by Playhouse through any other means. Although Playhouse makes available Applications, and a number of websites with unique Data, services and offerings, each Playhouse website and Application shares the following privacy philosophies and principles.
  • Providing you with notice of Playhouse’s information practices
  • Giving you choices about how Playhouse will use information collected from you
  • Providing you with the opportunity to update or correct your personally identifiable information
  • Using information security safeguards
  • Limiting the sharing of your information with other parties
  • Committing to complying with applicable privacy requirements
  • Providing you with means to contact Playhouse about privacy-related issues
The following privacy policy describes how Playhouse collects, uses, and protects information collected from you during your visit to berkeleyplayhouse.org, and from your download and use of an Application. To assist you with reading this privacy policy, Playhouse has provided answers to questions you may find most important.


You may provide Playhouse with two types of information during your visit to Playhouse’s website or your use of an Application. Anonymous information Playhouse collects Personal information that you voluntarily share with Playhouse Anonymous or Non-Personally Identifiable Information. Playhouse automatically collects information from you when you visit Playhouse’s website, such as the search engine you used to access the Playhouse website, the previous websites you visited, the websites or advertisements you view or select, the type of Internet browser you use, the computer operating system you use, and your computer’s IP address. Playhouse may also collect information concerning your movie preferences, such as the movies for which you purchase tickets and the theatres in which you view those movies. The Application may collect certain information automatically, such as the type of mobile device you use, your mobile device’s unique device ID, the IP address of your mobile device, the operating system for your mobile device, the type of mobile Internet browsers you use, and information about the way you use the Application. Playhouse may collect the mobile phone number you use to send Playhouse a text message, and the content of the message.  When you send a text message to Playhouse, the incoming phone number, the wireless telecommunications service provider associated with the number and the date and time of the message will be logged by Playhouse. Playhouse may also assign a unique identifying number, code, or both, to the computer or device that you use to visit or access an Playhouse website or Application, and Playhouse may collect demographic information, behavioral information, device type, carrier provider, unique device ID, UUID/UDID, carrier user ID, and traffic data with respect to the unique computer or device, during a particular web browsing session and over time.  This information does not by itself identify you to Playhouse, but it may be unique or consist of information that you may consider to be personal. Playhouse may also retain third parties to place and manage advertisements on Playhouse websites and Applications. These third party advertisers may use cookies and other technology to automatically collect information about your visits to Playhouse websites, use of Applications and visits to other websites in order to provide advertisements about goods and services that may be of interest to you.  This information is not personally associated with you, and Playhouse’s third party advertisers share this information with Playhouse. Personally Identifiable Information. Personally identifiable information is information that identifies you, such as your name, postal address, wired and mobile telephone number, gender, birth date, e-mail address, payment method, show preferences, favorite actors/actresses, and other information once it is associated with your personally identifiable information. We may ask you to provide personally identifiable information when you create an online account, download and register an Application, purchase products or services, join a loyalty program, subscribe to Playhouse SMS text message communications, participate in a sweepstakes, promotion or survey, contact Playhouse with a question or concern, or participate in other activities when you visit an Playhouse website or use an Application.  If you choose to use the Facebook Connect feature or similar features in connection with your account or Application, you are asking the social network provider to share your profile information with Playhouse.  Playhouse will collect, store and use all information it receives from the social network provider about you in connection with this privacy policy.  Moreover, if you are a member of another social network or service, and you authorize Playhouse to associate your account or Application with that network or service, Playhouse will gather information about your online behavior at the Playhouse websites or through your use of the Applications, will associate that information with personally identifiable information Playhouse already has about you and use it on-line or offline, in accordance with this privacy policy.  Playhouse may also collect publicly available information about you from other sources, such as information from newspapers, blogs, and commercial websites or third party data aggregators and supplement your personally identifiable information maintained by Playhouse. Playhouse also collects personally identifiable information that you may disclose on the Playhouse website or through use of the Applications, such as ratings or review pages, blogs, and message boards.


Playhouse uses personally identifiable information for the purpose for which you provided it, such as to fulfill your request for products, services or Data, to process and administer your contest or sweepstakes entry, to activate and maintain your online or Application account, and to allow you to participate in public areas of the Playhouse websites. Playhouse also uses personally identifiable information to notify you of changes to Playhouse’s websites, to provide you with entertainment news, e-mail offers, SMS text message offers and theatre ticket savings, to let you know about other products and services that may be of interest to you, and to tailor Playhouses online or in-store offerings to your preferences. Playhouse uses anonymous information collected by its third party advertisers to serve you with advertisements about goods and services that may be of interest to you.  Playhouse combines anonymous usage information collected from your visit to an Playhouse website or use of an Application with that of other users to determine which features and areas of the website or Application are most popular. By collecting and analyzing this information, Playhouse can improve the Playhouse websites and Applications. This aggregated information does not contain information personally associated with you. Playhouse may also update and supplement personally identifiable information collected from you with other information that Playhouse obtains from third parties or from Playhouse’s subsidiaries and affiliates. If Playhouse associates information obtained from affiliates and subsidiaries or other third parties with personally identifiable information collected under this policy, Playhouse will treat the acquired information like information Playhouse has collected itself.


Sharing among Bay Area Art Organizations. Playhouse may share your personally identifiable information with other Bay Area Art Organizations to provide you with entertainment news and to let you know about other products and services that may be of interest to you, and other business purposes. Playhouse will only share names and mail addresses.  Playhouse does not share e-mail, phone numbers, or demographic information with these organizations. You may, at any time, opt out of receiving these offers by sending an e-mail to boxoffice@berkeleyplayhouse.org with your removal request, and Playhouse will remove your personally identifiable information from its shared database. Sharing with Third Parties. Playhouse shares aggregated information with its third party service providers to assist Playhouse with collecting demographic information and improving the Playhouse websites and Applications. Playhouse shares aggregated information with potential advertisers, contractors, investors and other third parties in connection with the sale of advertising to be delivered on Playhouse websites and Applications and the marketing of Playhouse’s products and services. Playhouse also uses third parties to assist it in providing services, fulfilling orders, Data and information requests, to improve your experience with the Applications and on Playhouse’s websites and for other business purposes. Playhouse will share your personally identifiable information with these third parties for these purposes; however, these third parties will not contact you directly. Moreover, if you are a member of a social network service, such as Facebook, Google+, or similar website where you have authorized them to share your information with Playhouse (e.g., use of Facebook Connect) or to gather information about your online behavior on Playhouse’s website or use of an Application (for instance, to notify your friends that you have reviewed a show or bought tickets), including participation in any behavioral reporting program that the social network may operate on or off of the social network website, those third parties may gather information about your online behavior on Playhouse’s website or use of an Application, and Playhouse may share information regarding your activities on an Playhouse website or use of an Application with those third parties as authorized by you, and they may associate that information with personally identifiable information they already have about you (such as your Facebook Profile) and use it to improve the social network site or services, or for other purposes. When Playhouse uses agents, contractors or other third parties to perform services on its behalf, Playhouse will require that they protect your personally identifiable information in accordance with this privacy policy. In contrast, you must be comfortable with the privacy policies of any social network site or other website that you authorize to gather information from Playhouse, as the privacy policies of those websites will govern the use of your personally identifiable information once it has been transmitted by Playhouse. Disclosure Required by Law. From time to time, Playhouse may be required to share your personally identifiable information with law enforcement or other governmental agencies in response to a court order, subpoena, government investigation, or as otherwise required by law. Playhouse also reserves the right to report to law enforcement agencies any activities that Playhouse, in good faith, believes to be unlawful. Playhouse also may share certain personally identifiable information when it believes that such sharing is reasonably necessary to protect the rights, property, and safety of others and itself. Disclosure as a part of a Business Transaction. Playhouse may also disclose your personally identifiable information to third parties in relation to planned or potential corporate sales, mergers, reorganizations, consolidations, dissolutions, bankruptcies, or similar events. As a part of any such transaction, Playhouse will treat your information as an asset and transfer it to the purchaser. Transfer of Information. If you reside outside of the United States, such as in the European Union or elsewhere, please be aware that any information you provide to Playhouse at www.berkeleyplayhouse.org or through an Application will be transferred to and processed in the United States. If you do not wish for Playhouse to transfer your personally identifiable information into the United States, do not submit it to Playhouse. If you provide Playhouse with your personally identifiable information, Playhouse will treat your submission of that information as your consent to allow Playhouse to transfer it to the United States. Any personally identifiable information that Playhouse collects from you at www.berkeleyplayhouse.org or through an Application will be treated in accordance with this privacy policy.


Playhouse uses several encryption methods, such as Secure Sockets Layer for the transmission of data, and other measures to ensure that the personally identifiable information you submit to Playhouse through your use of a Playhouse website or Application, is secure. Playhouse takes reasonable measures to ensure that your personally identifiable information remains secure. Playhouse has also adopted physical, electronic and managerial controls to maintain the security, accuracy and proper use of information Playhouse collects, including limiting the number of people who have physical access to our database servers, as well as using electronic security systems and password protections that guard against unauthorized access by other visitors or third parties.  Please be aware that, although Playhouse endeavors to maintain the security of information in its possession, no security system is capable of preventing all security breaches.


The Playhouse websites and Applications are designed to use technology (e.g., cookies, web beacons, and pixel tags) to collect and store information concerning your use of the Playhouse websites and Applications, in order to recognize you, provide personalization, optimize performance of the Playhouse websites and Applications, and collect traffic data (e.g., number of visitors to the Playhouse website, frequency of visits or use, length of visit, and the use made, or the feature, function or advertisement selected).  If you choose to reject all cookies or similar technology, you may be unable to use much of the functionality of the Playhouse websites and Applications. The Applications may also use various technologies (such as flash cookies, HTML5 software, local storage, and mini-databases) to track your web browsing activity conducted through the Application and may store such information on your mobile device.  Many mobile devices have this technology pre-loaded or incorporated in the web browser, or the technology may be included in the mobile application you download and use on your device.  Please consult your device documentation on how to manage the information gathering and storage aspects of this technology. Unless we associate information that we gather through use of technology with your personally identifiable information, we will NOT treat such information as personally identifiable information.


Playhouse may allow third parties to deliver advertisements on Playhouse websites, through the Application or SMS text messages. Playhouse websites may also contain links to websites that are owned and operated by third parties. You should be aware that when you click on these third-party advertisements or links, you may deploy technology (such as cookies or web beacons), which third parties may use to identify some of your preferences or to recognize you if you have previously been to their website or otherwise had contact with them. Certain activities on Playhouse websites are sponsored by third parties, such as the purchase of DVDs from www.amazon.com, and you will be asked to submit personally identifiable information to complete your transaction. Playhouse does not control how these third parties use the information they collect from you, whether collected from the delivery of advertisements to you, your use of links or your purchase of products or other voluntary submissions of information. Playhouse has no responsibility (and disclaims any representations, warranties or responsibility) for these third-party advertisements and websites, including, without limitation, their content and privacy policies. Playhouse encourages you to read the privacy policies of the advertisers and websites to learn how they may collect and use information about you. If you voluntarily disclose personally identifiable information in a public area of an Playhouse website or through an Application, such as a review page, blog or message board, third parties may collect this information and use it to send you unsolicited marketing communications, messages or for other purposes. You disclose personally identifiable information in public areas of the Playhouse websites or through an Application at your own risk.


Playhouse retains your personally identifiable information for as long as you use the Application, or maintain an online account with an Playhouse website, and for a reasonable time thereafter.  Playhouse retains anonymous information it collects under this privacy policy for up to two years from the date of collection, and thereafter may only retain such information in the aggregate. You may obtain a copy of your personally identifiable information maintained by Playhouse by contacting The Berkeley Playhouse, Attention: Privacy Manager, 2640 College Ave, Berkeley, CA 94704. For your protection, you will be required to provide proof of your identity to obtain a copy of your personally identifiable information. You may correct any errors in your personally identifiable information by providing Playhouse with the correct information.  You may uninstall an Application from your mobile device at any time, and Playhouse will delete the personally identifiable information in its possession concerning your use of the Application; however, you will continue to receive e-mail, SMS text messages and other communications if you selected those services through your account at the Playhouse website.  Playhouse will delete all of your personally identifiable information (except for your transaction history) from Playhouse’s records upon your written request. However, you will not be able to access some areas of the Playhouse website, use some aspects of the Application or have the Application function properly if you choose to delete your personally identifiable information. California Civil Code Section 1798.83 permits guests and customers of Playhouse who are California residents to request certain information regarding Playhouse’s disclosure of personally identifiable information to third parties for their direct marketing purposes. You may make such a request by contacting The Berkeley Playhouse, Attention: Privacy Manager, 2640 College Ave, Berkeley, CA 94704.


When you create an account with Playhouse and during certain purchase transactions, you may opt out of receiving marketing communications from Playhouse and its service providers. If you have an account with Playhouse, you may update your preferences concerning marketing communications at any time. You may also opt out of receiving communications from Playhouse by following the directions in Playhouse’s e-mail or SMS text message communication with you or by mailing your request, which must include your current contact information, to: The Berkeley Playhouse Attn: Privacy Manager 2640 College Ave. Berkeley, CA 94704 You may stop the delivery of Push Notification or other e-mail messages from Playhouse by managing your notification preferences in the account settings section of the Application or your online account with a Playhouse website. Playhouse will implement your request within a reasonable time. Please note that your request to opt out of receiving marketing communications will only apply to future communications and transactions with Playhouse and its service providers. Even if you choose to opt out of receiving marketing communications from Playhouse, Playhouse will still send you transactional or administrative communications.


Playhouse may change this privacy policy at any time. If Playhouse modifies this privacy policy to permit material changes in the way Playhouse collects, uses and shares your personally identifiable information, Playhouse may notify you of the modification by sending you an e-mail at the last e-mail address you provided to use, posting a notice through the Applications, by prominently posting notice of the modification here and on the home page for each Playhouse website governed by this privacy policy, or other reasonable delivery methods. Modifications will be effective 10 days following Playhouse’s transmission of e-mail notice and the posting of notice of the modification on the Playhouse websites and through the Applications covered by this privacy policy. Any modification will affect the use and disclosure of information collected prior to the date of posting unless the modified privacy policy states otherwise. If you do not wish to allow such material changes, you must notify Playhouse in the manner Playhouse specifies prior to the effective date of the modification. If you provide Playhouse with this notice, Playhouse may choose to deactivate your online or Application account. Regardless of whether you provide Playhouse with notice, any modification to this privacy policy will apply to personally identifiable information you provide Playhouse on or after the effective date of the modification. Your use of an Playhouse website or Application means that you accept the terms of this privacy policy and that Playhouse has the right to use information it collects from you, whether personally identifiable information or anonymous, as stated in this privacy policy. If you do not accept the terms of this privacy policy, you must not use the Playhouse websites or Applications. Purchasing of a ticket over the phone or use of a Playhouse website or Application after a change to this privacy policy means that you accept the changes made to terms of this privacy policy. If you have any additional questions, please feel free to contact Playhouse any time at boxoffice@berkeleyplayhouse.org.